Position papers, field notes, and briefs from inside the work.
Three ways we share what we learn: in-depth reports, longer thought pieces, and short perspectives on LinkedIn.
In-depth publications and indices, available as PDFs.
Measuring what we lose: a food loss and waste index for the Kingdom
A credible food loss and waste index for the Kingdom, calibrated from a true zero and adaptable across the GCC.
Download PDFImpact measurement that stands up to scrutiny
Quantifying social, economic, and programme impact with methods a board, a regulator, and an auditor can trust.
Download PDFBaselines from a credible zero
A short method for building measurement baselines that hold up when the index you need does not yet exist.
Download PDFCold chain that holds: a delivery view of food logistics
Where the cold chain breaks between farm, hub, and shelf, and the operating choices that keep food moving and safe.
Download PDFNudging national programmes into use
How behavioural design lifts uptake of public programmes, with a method to test changes before they scale.
Download PDFAI in the baseline: faster measurement without losing trust
Where AI speeds up data collection and benchmarking, and where human judgement still has to hold.
Download PDFEssays and field notes from inside the work.
Adoption is a behaviour problem before it is a process problem
Most strategies do not fail in design. They fail in adoption. A note on designing for how people actually decide.
Read the pieceWhat happens after the deck is the whole job
The deck is the easy part. The value is created in the months after the strategy is approved, not in the room.
Read the pieceThe Arabic benchmark gap, and why it slows good decisions
Too many benchmarks are borrowed from other markets and other languages. The gap quietly distorts how we read progress.
Read the pieceThe cold chain is a trust problem, not only a temperature problem
Sensors tell you when the chain broke. They do not tell you who will act on it. The hard part is accountability.
Read the pieceImpact a board can actually trust
A board does not want a bigger number. It wants a number it can defend. Those are not the same thing.
Read the pieceAI that earns its place in the work
The question is not whether AI can do a task. It is whether it earns its place once you count the cost of being wrong.
Read the pieceShort, sharp perspectives, posted on LinkedIn.
A plan that no one owns through to the outcome is a performance, not a programme. The applause comes in the room where the deck is presented, and then nothing on the ground actually changes.
What changed on the ground is the only scorecard that counts, not what was presented in the room. That is why the team stays embedded after approval, through the months where the value is either created or quietly lost.
Follow RUSHD on LinkedIn for new insights, or ask us to add you to the briefing list.
