RUSHD
Measuring what we lose: a food loss and waste index for the Kingdom
Position paper · March 2026
Food Security & ResilienceBaseline
A credible food loss and waste index for the Kingdom, calibrated from a true zero and adaptable across the GCC.
Strategy is where most firms stop.We deliver the outcome.
Measurable outcomes, not reports. Saudi-native advisors embedded from strategy through to delivery, for public and private sector clients.
Public and private institutions
we have served
Our identity
RUSHD
/rʊʃd/ · roo-shd
01Right guidance to a sound end.
02Maturity and soundness of judgment.
03Trusted to act on one’s own.
RUSHD takes its name from this root. Not advice given and left, but guidance owned through to a sound outcome. It is the standard we hold our work to.
رشد
ر · ش · د
Who we are
A boutique firm that owns outcomes, not just deliverables.
RUSHD is a Saudi-native consulting firm. Strategy is designed to a measurable outcome, and the team stays embedded through delivery rather than handing back a deck.
Senior-led and boutique by choice, the firm brings fifteen years on the ground and first-hand access to the institutions shaping the Kingdom.
Global standards meet first-principles solutions built for each mandate, and risk is shared with clients so our success is tied to theirs.
Our offerings
Three service lines, one platform.
Consulting and digital delivery with RUSHD Methods underneath both. Capability building lives in RUSHD Learning, a separate entity.
01
Management Consulting
Strategy set by senior advisors and carried through to a measurable result, with our team alongside yours through delivery.
02
RUSHD Methods
The proprietary toolkit beneath every engagement, making the work measurable from a credible starting point to proven change.
6 services
Full service detail03
RUSHD Digital
The tech and product arm. Digital products engineered around your problem and carried into production, where they create measurable value.
What sets us apart
How we work, and why clients stay.
Six habits that define the work: how it is designed, how it is delivered, and how the risk is shared.
Outcome-led
Designed to a measurable outcome and held to it, not to the size of the deliverable.
Embedded through delivery
Beyond the deck, the team works inside your operations until the change takes hold.
Evidence-based
Grounded in baselines and primary research, so every decision rests on evidence rather than assumption.
Behaviourally grounded
Shaped around how people actually adopt change, so strategies work in practice, not just on paper.
We co-invest
Risk shared through multi-year terms, deferred fees and profit-sharing, so our success is tied to yours.
Native, on the ground
Saudi-native advisors with first-hand access to the institutions and context shaping the Kingdom.
Sector specializations
Where we go deepest.
Industry-agnostic by default, with deep specialisation where it counts.
Food Security & Resilience
National food-security strategy, food loss and waste indices, and food-sector institutions across the GCC.
Explore the practiceOur FLW expertiseQuality of Life
Operating models, programme transitions and impact evidence for development banks, funds, foundations and non-profits.
Culture
Operating models, standards and visitor-facing products for museums, heritage and the institutions of the cultural economy.
Our work
We measure ourselves by what changed, not what we delivered.
Insights
Evidence and a point of view.
Three ways we share what we learn: in-depth reports, longer thought pieces, and short perspectives on LinkedIn.
The firm, in one document
Take RUSHD with you.
The corporate profile covers the offerings, the methods, the sectors, and the work, in a single document you can share internally.
Download the profile (PDF)
PDF · English
Contact
Let’s talk about your mandate.
A partner reads every serious enquiry personally and responds within two working days.
رشد