Food Security & Resilience
The practice RUSHD is best known for: national food security carried from a credible baseline to measurable reduction, across the Kingdom and the GCC.
Food loss and waste is a national number before it is an operational one. Governments are held to SDG 12.3, yet most start without a baseline they can defend, a strategy their institutions can run, or evidence of what actually changes behaviour.
RUSHD has built that whole chain for GCC governments: the indices that establish where a country truly stands, the national strategies that set the reduction path, the behavioural experiments that find what shifts practice, and the embedded delivery that turns strategy into reduction.
Four ways we serve the mandate.
National FLW reduction strategies
For GCC governments we design the national strategy end to end: purpose, goals, pillars, initiatives, and the governance that will carry it.
- End-to-end national strategies for GCC food-security authorities
- Value-chain mapping, hotspot identification and root-cause validation
- Benchmarking against FAO and UNEP guidance and leading national strategies
- Delivery architecture: roles, mechanisms, governance and KPIs
A national FLW reduction strategy adopted with its full governance and delivery architecture.
FAO & UNEP-compliant national indices
Where no baseline exists, we build it: national food loss and food waste indices aligned to FAO, UNEP and SDG 12.3 frameworks.
- Quantification methods aligned to FAO, UNEP and SDG 12.3
- National field studies covering 80,000+ sampling points
- Analytics engines for hotspot, root-cause and commodity-level insight
- Year-on-year reporting the institution runs itself
A national-first index now used to report reduction progress annually.
Behavioural experiments
Loss and waste are behaviour before they are process. We run experiments across the value chain to find what actually shifts practice.
- Adoption-barrier diagnosis grounded in primary research
- Field experiments across households, retail and food service
- Behaviourally redesigned journeys and choice environments
- Reusable adoption playbooks the client can run again
Behavioural evidence embedded in national strategy and public campaigns.
Execution of FLW strategic initiatives
Strategy becomes reduction only in delivery. We stay embedded through the strategic initiatives, from national PMO to measured impact.
- National PMOs stood up for field exercises and delivery
- Initiative-level roadmaps with owners, metrics and enablers
- Data-collection operations run across multiple partners
- Impact measured against the baseline, year on year
An 80,000-point national field exercise delivered through a PMO we stood up.
From farm to fork, the chain leaks value at every handover.
The practice covers the full chain. The gold markers are the loss and waste hotspots our indices quantify and our strategies attack.
- Production
- Transport & storage
- Processing
- Retail & food service
- Household
Each handover is a measurement point in the national index and an initiative in the reduction strategy.
Selected engagements from the practice
Published from the practice
Measuring what we lose: a food loss and waste index for the Kingdom
Cold chain that holds: a delivery view of food logistics
Talk to the food security practice.
A partner who has carried a national FLW mandate reads every enquiry personally.