Middle East entry strategy for a stationery and publishing group

Challenge

A global group wanted to take its stationery and publishing businesses into the Middle East, but lacked a clear read on demand, regulation and the right way in. It needed an evidence-led view of the opportunity before committing capital.

Approach

The question was worked end to end, from market reality to the financial case, building a region-specific entry strategy rather than lifting a global playbook. Every recommendation rested on local demand, channel and regulatory dynamics.

• 01Scanned the market and mapped competitors across demand, sizing, pricing and channels
• 02Assessed publishing and retail licensing and regulation across key markets
• 03Designed a fit-for-region business and operating model, from go-to-market to supply chain and localisation
• 04Built a financial model and weighed joint venture, acquisition and greenfield entry routes

Outcome

A board-ready entry strategy: a sized opportunity, a tailored go-to-market and operating model, and a financial case across three entry pathways, giving leadership the evidence to choose how and where to enter with confidence.